Web Traffic Analytics is crucial for businesses in order to assess and improve the effectiveness of a web site and also measure the results of traditional print or broadcast advertising campaigns. It will help to estimate the change in website traffic after the launch of a new advertising campaign. IO Analytics is the perfect tool with which you can critically assess the number of visitors to your website along with their details and the pages they have visited. IOLOGIC’s IO Analytics will help gauge traffic and popularity trends which comes in handy for market research purposes.